Keep Duo Alive
Learning a new language requires consistency, but people slack off all the time.
So we created a campaign inspired by all of our dead Tamagotchi that incentivizes people to learn. Because if you don’t keep your lesson streak, Duo will die.
*Chicago Portfolio School Best of Quarter Winner (Video) / Art Direction & Copywriting by Elli Levi
To kick off the campaign, we’ll tweet teasers about #KeepDuoAlive.
Once we’ve teased them enough, we’ll post on Instagram to announce the campaign with a link in the bio that adds Duo on Snapchat.
To make it even easier to adopt your Duo, we’ll by reach them directly on the platform Duo lives on: Snapchat.
All it takes is a quick swipe up to meet your new Duo.
And for those attempting to keep Duo alive, check out our #KeepDuoAlive Instagram Stories, for content parents of Duo’s will love.
If you manage to keep Duo and your lesson streak alive, you’ll be celebrated on Duolingo’s Tik Tok.