High On Spice
Even the weirdest foods taste better when you’re high.
To get Americans to try Marmite Dynamite, the weirdest and most controversially flavored spreads, we’re hotboxing their smoke sesh and spicing up their munchies.
Just make sure you’re under the influence of marijuana when you try it.
*Chicago Portfolio School Best of Quarter Winner
To kick off the campaign, we’ll place posters outside of stoner’s paradise: dispensaries.
We'll sell a tin box of goodies at dispensaries.
Our Hot Box will include dynamite chilli crisps, an attachment to convert your jar into a bong, and our Chocolate Chilli edible.
Researchers have found that a combination of chili peppers and marijuana may reduce gut inflammation.
We'll open a ghost restaurant on Uber Eats that offers munchies made with Marmite Dynamite chilli.
Art Director: Jessica Gordon
Co-Copywriter: Thomas Van der Loo