There’s Always A Chance
Winning the lottery is nearly impossible. Nearly.
To get Chicagoans to play the Illinois State Lottery, we’re being brutally honest about your chances of winning.
But with only two potential outcomes, you’ll either lose a few dollars or you’ll win a few million.
*Art Direction & Copywriting by Elli Levi
To kick off the campaign, we’re targeting Chicagoans on their commutes.
You’ll be lucky to find our QR code and an open seat.
Trying to escape Chicago and your problems? We’ve got the solution to both at ORD.
Since there is nothing more Chicago than The Cubs (sorry Sox fans), we’ll bring some winners’ luck to the audience.
QR code leads you to a special Illinois Lottery drawing only available for the audience in the stands.
We’ll also target Chicagoans while they’ve got money on their mind.
QR code leads to the Illinois Lottery site, where you can play to win online.
Those who prefer walking will find our posters across the city.
