Crisps Against Humanity

Most of us say “I’m fine”. Most of us are lying. To open people up and get them to share how bad they really feel, Walkers is partnering with Cards Against Humanity to release special edition bags of unhinged crisps.

*D&AD New Blood Wood Pencil Winner 2022

We created different Crisps Against Humanity flavor packs based on the biggest issues Brits struggle with.

Each bag name is based on relatable friendship, financial, career, and relationship issues.

Open one or all of them to make facing your feelings easier, so you can feel better than just fine.

Within each bag, we inserted a card with resources and mental health call lines.

Plus a QR code that activates our TikTok filter, so you can open up, play, and connect with others on social.

Art Director: Monica Melber